Content and digital media strategist · Bangalore, India
Trained in a newsroom
There’s always a story. It only matters if it's true, and it only lives when a stranger chooses to carry it.
My work has stayed close to one intersection: non-fiction narrative, and the people building with technology. I documented artists constructing entire worlds in VR at The MOR. I directed a video podcast that construction pros actually watched at TOOLBX. I shaped go-to-market narratives for early-stage founders at FullSpek. Different rooms, same instinct.
The tools keep changing. The need to make meaning out of them doesn't.
I come from film, but I'm a writer first. I treat documentation as the thing that gives work a shelf life, not the paperwork that follows it. Build a record people come back to, and you've built something more durable than a campaign.
Marketer Skill Stack
2015 — 2016
2018 — 2022
2022 — 2024
2024 — now
Podcasts, virtual talks and interview-led research were built to travel beyond publication, extending Discord discussions, growing event guest lists and turning supporters into regulars.
In focus: The Museum of Other Realities
Museum of Other Realities, a media art staging platform and multiplayer social experience in VR.
Series-B construction-tech startup building e-commerce for construction suppliers.
Fractional agency doing go-to-market strategy and remote video for Canadian B2B.
Award-winning PR agency for impact-centred businesses across North America.
The feed
Short-form videos and posts, scripted, shot, cut and published in house.
Sol Rogers on Home: A VR Spacewalk, from the artist spotlight series I filmed and produced for The MOR.
MThe MORTilt BrushInstagram
A look inside a Tilt Brush artwork and the process of realizing its creative vision in VR.
TTOOLBXBUILDEX 2021Vimeo
A TOOLBX video from BUILDEX 2021, produced for the construction industry.
MThe MORCannes XR VirtualInstagram
A tour through the VeeR July Showcase inside Cannes XR Virtual.
MThe MORNotes on BlindnessInstagram
Notes on Blindness presented inside The MOR's virtual exhibition environment.
CCatch NewsWas Your Roza a 100%?Vimeo
A reported explainer from Nizamuddin, Old Delhi, on what makes a Ramadan fast complete and which beliefs are myth.
CCatch NewsMeet Your MeatVimeo
A street report from Old Delhi's goat market on the names, stories and prices attached to Bakr-Eid livestock.
CCatch NewsOn Postpartum DepressionVimeo
A Catch News short on postpartum depression, published as part of #thesebluesarereal.
The Written Record
Conversations and observations from inside a social VR museum.
The MOR was determined to realize a multiplayer social VR showcase. So when it came to acoustic matters, we borrowed insights from real-world comforts. Like for the use case that a group of visitors is moving together in the museum, we ensure that the acoustic effect is life-like and helpful for keeping pace and locating others present in the museum. Over and above that, we also made it possible to find little isolated nooks when users seek a bit of privacy from the chatter.
References
Adiba is a unique lateral thinker. I hired Adiba as a Content Marketing Strategist at TOOLBX after I saw the breadth of range she illustrated through her content work, from long-form exploratory articles to short, self-produced video shorts. She was always solution-driven and quick to think on her feet, with an undying passion for video as a medium.
Extremely well written and communicative, Adiba gets the objective with little instruction. She can run with your inspiration and craft something tangible to delight our audience. I enjoyed my time working with Adiba and recommend her to anybody seeking a strategic, proactive and extremely talented video strategist.
I had the pleasure of working with Adiba on a variety of initiatives during my time at the MOR. Instrumental in the success of our in-VR monthly talk series, she developed in-VR camera skills and was forever pitching new ways we could power up our content strategy. Her writing played a significant role in developing our brand voice and growing the MOR's community engagement.
Resume
